Binance has enhanced its fiat onramp through a partnership with Worldpay, giving users the option to buy cryptocurrency using Apple Pay or Google Pay. This marks a significant expansion in the exchange’s payment methods, particularly for regions where credit card usage is limited but mobile adoption is high.
Key Highlights
- Streamlined Mobile Purchases
- By integrating Apple Pay and Google Pay, Binance aims to serve new users who already rely on these digital wallets.
- This update follows Binance’s previous experiment allowing credit/debit card purchases via Apple Pay and Google Pay in 2022, which faced region-specific constraints.
- Partnership with Worldpay
- Worldpay, a global payment processor, focuses on serving crypto and blockchain ecosystems.
- The firm previously announced plans to verify blockchain transactions to better track digital asset flows and potentially act as a validator on various networks.
- In 2024, Worldpay processed $1.3 billion in stablecoin transactions, a modest portion of its $2.3 trillion annual transaction volume.
- Driving Web3 Adoption
- Binance states the move signals a continued effort to “meet users where they are” and bring web3 to mainstream audiences.
- The incorporation of widely adopted mobile payment solutions lowers friction for newcomers and fosters broader crypto accessibility.
“By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust.” – Binance
The Binance Apple Pay Google Pay integration underscores a growing trend among crypto exchanges to simplify the onramp experience. With Worldpay’s established payment infrastructure, Binance aims to cater to a global user base—especially in mobile-first regions—by tapping into trusted mobile payment methods. As more mainstream solutions join forces with the crypto sector, further adoption and convenience could follow, making digital assets increasingly accessible for everyday consumers.