SEBA Bank AG, a Swiss-based crypto firm, has announced its rebranding to AMINA Bank AG. This rebranding symbolizes a new chapter for the company, with the name AMINA being derived from the term “transamination,” which signifies the transference of one compound to another. This metaphor reflects the company’s evolution and its forward-thinking approach in the dynamic world of finance.
Since its authorization by FINMA in 2019 to provide banking services, the Zug-headquartered firm has been a prominent player in the crypto banking landscape. The rebranding to AMINA is more than just a name change; it represents a significant stride in the company’s growth trajectory and strategic direction. Franz Bergmueller, the CEO of AMINA, emphasized that this new identity marks the beginning of a new era, showcasing the company’s commitment to being a leading entity in crypto banking and shaping the future of finance.
AMINA’s approach is client-focused, blending traditional and crypto finance experiences to offer a platform where investors can safely build their wealth, adhering to the highest regulatory standards. The rebranding process will not affect the clients adversely, as operations will continue uninterrupted. This includes the firm’s Abu Dhabi branch and its subsidiaries in Hong Kong and Singapore, which are set to undergo name changes to align with the Zug headquarters.
Furthermore, AMINA’s recent developments include acquiring a license to offer services in Hong Kong, aligning with the new crypto authorization framework in the region. This expansion signifies the company’s growing influence and its commitment to adhering to regulatory standards while innovating in the crypto banking domain. The rebranding to AMINA Bank AG represents a pivotal moment for the firm, symbolizing its readiness to embrace new challenges and opportunities in the evolving world of digital finance.