MicroStrategy Rebrands and Expands Bitcoin Holdings

MicroStrategy Inc. (Nasdaq: MSTR)—now officially rebranded as “Strategy”—has unveiled its fourth-quarter earnings for 2024, marking a significant shift in its corporate vision. The company continues its aggressive Bitcoin acquisition strategy while embracing artificial intelligence (AI) as a core focus.

As part of its transformation, Strategy launched a new website, Strategy.com, reflecting its commitment to Bitcoin and AI, which it sees as the two most disruptive technologies of the 21st century.

Record Bitcoin Accumulation

Strategy’s Bitcoin holdings have reached 471,107 BTC, cementing its position as the largest publicly traded Bitcoin holder.

However, as of December 31, 2024, the carrying value of its digital assets stood at $23.909 billion, covering 447,470 BTC at an original purchase cost of $27.968 billion.

The market value of its total Bitcoin holdings was reported at $41.789 billion, with an average purchase price of $62,503 per BTC.

Massive Q4 Bitcoin Buyout

Andrew Kang, Strategy’s CFO, highlighted the company’s record-setting accumulation:

“The fourth quarter of 2024 marked our largest-ever increase in quarterly Bitcoin holdings, culminating in the acquisition of 218,887 BTC for $20.5 billion since the end of Q3.”

This surge in BTC holdings was funded through:

• An at-the-market (ATM) equity offering
• The issuance of convertible notes

BTC Yield and Future Targets

Strategy emphasized its “BTC Yield” metric, a measure of the efficiency of its Bitcoin acquisition strategy.

• BTC Yield for fiscal year 2024: 74.3%
• Quarter-to-date BTC Yield in 2025: 2.9%

To optimize capital allocation, Strategy has raised its BTC Yield target for 2025 to a minimum of 15%.

Corporate Rebrand: A Shift to AI and Bitcoin

Beyond its Bitcoin expansion, MicroStrategy has officially rebranded as “Strategy”, reflecting its dual focus on Bitcoin and AI.

CEO Phong Le explained that the rebrand aligns with the company’s long-term vision, enhancing shareholder value while positioning Strategy as a leader in the corporate Bitcoin ecosystem.

Major Financial Moves

In addition to its Bitcoin accumulation, Strategy announced several key financial activities:

• Raised $584 million through its first-ever STRK convertible preferred stock offering
• Completed a 10-for-1 stock split on August 7, 2024
• Set to adopt fair value accounting for Bitcoin holdings starting Q1 2025, improving financial transparency

Strategy’s Next Steps

With its rebranding, refined BTC yield strategy, and continued Bitcoin accumulation, Strategy remains one of the most influential companies in the corporate Bitcoin space.

By integrating AI and Bitcoin into its long-term strategy, the newly minted “Strategy” aims to position itself at the forefront of technological disruption—and Wall Street is paying attention.