Jeju Island to Launch NFT-Powered Visitor Cards

In 2025, Jeju Island, South Korea’s subtropical region known for its unique legal framework, will launch NFT-powered visitor cards to attract Millennial and Gen Z tourists. These digital cards, linked to non-fungible tokens (NFTs), will provide travel discounts, subsidies, and other incentives to enhance visitors’ experiences.

The initiative, reported by Maeil Kyungja, aims to boost tourism and increase return visits. A pilot program for domestic tourists is set to begin later this year, with full-scale issuance planned for the second half of 2025.

Integrated Blockchain Solutions

Jeju Island plans to integrate the NFT visitor cards with its local blockchain-based stablecoin, Tamna Jeon, introduced in 2019 to support the local economy. Already used for prepaid cards offering incentives to merchants and customers, Tamna Jeon will now enable travel subsidies and digital membership benefits for tourists.

Governor Oh Young-hoon highlighted the region’s commitment to digital transformation and Web3 adoption, stating, “We can apply Web3, including the use of NFTs, to all areas of the government. This will be a step forward.”

Targeting Millennial and Gen Z Tourists

Jeju officials have positioned the NFT visitor cards to appeal to younger, tech-savvy travelers who are more likely to embrace digital experiences. Benefits for cardholders will include:

• Travel subsidies paid in the local currency
• Memberships for exclusive deals
• Discounts on local attractions and services

These offerings aim to make Jeju a more attractive destination for domestic and international tourists alike.

Challenges and Opportunities

Jeju Island has been exploring crypto-powered growth since 2018 but faced setbacks due to South Korea’s strict regulations on ICOs and NFTs. However, the region’s unique legal autonomy allows it to pioneer blockchain innovations while navigating regulatory challenges.

The move comes amidst South Korea’s mixed stance on NFTs. While national regulations have limited their use in gaming, Jeju’s initiative demonstrates how NFTs can drive tourism and foster local economic development.

Jeju Island’s NFT-powered visitor cards signal a bold step toward embracing blockchain technology for tourism. By integrating Web3 innovations and stablecoins into its strategy, the island is poised to redefine travel incentives and attract a new generation of visitors. As Jeju continues to adapt to evolving technology, it sets a precedent for leveraging NFTs to support regional economies.