Doodles Advances to Base for NFT Innovation

Doodles, an innovative NFT-driven entertainment property, is charting a new course in the digital asset space. This Monday, the project announced a pivotal shift for its “Stoodio” avatar customization platform to the Ethereum layer-2 scaling network, Base, transitioning away from the Flow blockchain.

This strategic move, scheduled for mid-July, seeks to harness the benefits of Base, which offers cheaper and faster transactions than the Ethereum mainnet. Developed by the renowned crypto exchange Coinbase, Base is rapidly emerging as a formidable player in the crowded arena of Ethereum scaling solutions.

While the original Doodles profile picture (PFP) collection will stay on Ethereum, the Stoodio—along with a variety of NFT wearables and character customizations—will migrate from Flow to Base. Julian Holguin, CEO of Doodles, explained that the decision to leave Flow was not due to any issues with the network, known for hosting NBA Top Shot among other apps, but was driven by the project’s broader vision for the future.

“Flow were exceptional partners,” Holguin stated. “However, it ultimately boiled down to where our existing community is more predominantly based.”

Holguin further emphasized the potential for mass adoption, aligning Stoodio’s location with where it could most effectively reach and engage its audience. “To build a future-ready, internet-native, on-chain entertainment studio, we need to offer deeply rewarding and enriching experiences to our core users,” he remarked.

Doodles boasts over a million followers across its social media platforms and averages 25 million views weekly on its animated content. By expanding on Base, the Stoodio platform, celebrated for its extensive collection of digital wearables and collectibles, stands to gain significantly from the expansive reach of the Coinbase ecosystem.

Holguin reiterated the commitment to leading widespread crypto adoption, stating, “Aligning with Coinbase and Base roots us back to our origins and propels our mission to make crypto more engaging and accessible.”

In celebration of this transition, Doodles will launch a unique free Base NFT mint through Zora, unlocking exclusive content within the Stoodio once the migration is complete. Further details about this mint are anticipated soon.

Austin Hurwitz, Head of Business Development and Strategy at Doodles, expressed optimism about the collaboration. “We are poised to drive the next wave of crypto adoption with products that are not only user-friendly but also entertaining and valuable,” he shared.

The shift also ties in with Doodles’ forthcoming animated short film, “Dullsville and the Doodleverse,” set for a September release. Directed by Doodles founder Scott “Burnt Toast” Martin and featuring music by Pharrell Williams, the film promises to further bridge the gap between community and creators, enhancing the direct-to-consumer model empowered by Web3 and crypto technologies.