By Jonathan Joel Mentor | @jonathanjmentor
Lean Methodology is a strategy for startups about cutting waste and making the most of your investment.
For startups in the Dominican Republic, Latin America, and the Caribbean, this is super important when you’re dealing with limited resources and developing markets.
What Lean is Supposed to Do
Lean teaches you to try different things, see what works, and stop doing what doesn’t. The principles make sense. A lot of startups fail because they put all their eggs in one basket, move too fast without planning, or spend money in the wrong areas (or the right areas at the wrong time). Lean is supposed to fix all that:
Cut the Fat: Get rid of things that aren’t helping.
Learn Fast: Try things, see what happens, and change it up.
Wait and See: Don’t commit too early.
Go Quick: Launch your product fast.
Trust the Team: Let everyone take charge.
Build it Right: Make sure quality is part of the plan from day one.
See the Big Picture: Understand how everything fits together.
Find Problems and Fix What’s Going Wrong
Lean pushes you to “always be solving.” You can always improve customer acquisition costs. You can always get more customers or more product sales, right? Get the most out of your investment. You do that by:
Watch the Numbers: Keep an eye on things like how much it costs to get a customer, how many leave, and how much they’re worth.
Listen to People: Ask customers what they think.
Look at the Data: Find patterns and weird stuff in the numbers.
Make Careful and Purposeful Changes
When you find opportunities to improve, you do it, but not all at once. There’s a process:
Change It Up: Switch directions based on what you learn.
Tweak It: Make small changes to improve things.
Try New Things: Run tests to see what works.
All this is a cool concept, but results come from actually doing it, not just talking about it. How can you make Lean Methodology better?
RevOps Enters the Conversation
Lean Methodology focuses mainly on constant improvement and delivering value. RevOps builds on this, using a similar process across revenue-generating functions. It makes sure sales, marketing, and customer success are working together to make the customer happy.
What RevOps Adds to Startups
Break Down Silos: Get rid of departmental barriers so marketing, sales, and customer success can work together.
Holistic Alignment: Make sure every team contributes to the overall revenue strategy instead of optimizing on their own.
Interdepartmental Focus: Look at the whole customer journey and revenue cycle to find improvement opportunities that impact the whole organization.
Why RevOps is Great
Get More Done: Make things run smoother and avoid doing the same thing twice.
Everyone On Board: Make sure everyone is working towards the same goals.
Happy Customers: Give customers a smooth and easy experience.
Getting Started
Whether you’re already using Lean or still find areas to improve at every step, starting with RevOps is the same:
See Where You Are: Figure out what’s working and what’s not.
Set Goals: Decide what you want to achieve.
Make a Plan: Write down exactly what you’re going to do and when.
Do It and Watch: Start doing it and track how it’s going.
Change as Needed: Make adjustments based on the data.
Timeline
What to Track
RevOps Science Enables RevOps by Simplifying Process, Progress, and Performance
Yeah, RevOps is great, but how do you actually do it? It’s called RevOps Science.
Process: It’s a simple framework called B.O.O.M.
B – egin: Figure out what’s Right, Wrong , Missing, and Confused and start measuring.
O – perate: Decide what projects are needed to improve the metrics.
O – bviate: Make sure projects address the needs of your 5 revenue pillars: Awareness, Engagement, Enablement, Landing, and Expansion.
M – aximize: Set expectations that are easy to track and measure, and set regular intervals to confirm if the PROCESS is delivering the expected results.
Progress: This is called the Revenue Growth Formula. It defines your 5 recurring revenue pillars with a Metrics Ladder and makes sure all 5 pillars are actively working together to scale growth.
The 5 Revenue Pillars are:
Awareness: Generate awareness about your product or services.
Engagement: Generate qualified leads with targeted offers that work for specific buyer channels.
Enablement: Facilitate content and sales processes to make sure leads convert.
Landing: Build community and retention processes to make sure sales become long-term customers.
Expansion: Build a service or product roadmap designed for your current customer base and evaluate profitability before continuing with product/service building.
Performance: In RevOps Science, this is called a Parallel Growth Plan. It makes sure the Metrics Ladder stays agile by setting short-term metrics that move towards revenue results on the calendar. Goals on the clock and goals on the calendar.
Here’s the easiest way to manage Parallel Growth Plan projects.
Now You Know What NOT to Do.
Startups benefit from Lean Methodology, but RevOps goes further by bringing sales, marketing, and customer success together. The cool thing about RevOps Science is that it adds a clear framework with B.O.O.M, the Revenue Growth Formula, and Revenue Growth Plans.
Jonathan Joel Mentor is the CEO of Successment and architect of the Provoke Visibility™ campaign, scaling startups and challenging institutions to evolve. UN World Summit Award nominee. www.jonathanjmentor.co
This article was originally published in Digital Nomad Weekly | Dominican Today on April 15, 2025 and has been lightly updated for Bullish Times readers to reflect a global/emerging markets perspective.
