AC Milan & Sorare With 3D Augmented Reality NFT Partnership

Sorare and AC Milan Usher in a New Era of Sports Collectibles with 3D Augmented Reality NFTs

Sorare, a global leader in the world of sports entertainment, and iconic soccer club AC Milan, have joined forces to unveil an industry-first offering: 3D digital NFT cards with Augmented Reality (AR) capabilities. Stated for release in the 2023/2024 season, these innovative cards promise to take fan engagement and digital collectibles to an unprecedented level.

“At Sorare, we want to bridge the gap between online and physical sports fandoms to better serve our community. With this goal, we work to provide our users with a unique gaming experience and to ensure that it improves year after year. We are happy to launch new cards, new designs and new features to celebrate the new football season, so that Sorare managers can own special cards, interact with them and show them to the world.”

Adrien Montfort, CTO and co-founder of Sorare

Sorare Sets a Milestone in Italy’s NFT Space

The introduction of 3D NFTs with AR features marks a significant milestone for Sorare and places AC Milan as the first Italian soccer team to venture into this digital frontier. Sorare aims to elevate the fan experience by offering more than just digital cards; they’re providing interactive assets that bring fans closer to the players they idolize. From Rafael Leao to Theo Hernández, fans will have the chance to own and interact with 3D cards of all their favorite AC Milan players.

An Immersive Experience Like No Other

These 3D cards go beyond static images; they provide a dynamic and interactive experience through Sorare’s mobile app. Users can literally bring AC Milan players into their real-world environment using Augmented Reality, turning their smartphone into a portal to a more engaging fan experience.

“We’re excited to offer our fans an even better way to interact with their favorite players. We are the first Serie A team to experiment together in Sorare a new dimension of sports support and collecting thanks to 3D technology and Augmented Reality. Participating in this innovation process is exactly why we chose to partner with Sorare and launch cards on the platform.”

Maikel Oettle, Commercial Director of AC Milan

Treasure Hunt: A Virtual Journey for Real-world Rewards

To further entice its community, Sorare has also initiated an online “treasure hunt,” kicking off on 7th September. Each week, a teaser video will be released on social media containing hidden words. Fans who can correctly identify and sequence these words have a chance to win exclusive rewards, including the revolutionary 3D cards, VIP tickets, and even trips to European matches with the AC Milan team.

Auctions and Prizes: Get Ready for September

Starting at the end of September, auctions for these 3D Augmented Reality cards will go live. The ambition is clear: Sorare intends these 3D cards to become the new standard in digital sports collectibles starting from the 2023/24 season.

Final Thoughts

The collaboration between Sorare and AC Milan signals a seismic shift in how fans interact with sports collectibles. The 3D digital NFT cards with Augmented Reality promise to redefine engagement, blending the virtual and physical worlds in a manner hitherto unseen. As sports and technology continue to intersect in innovative ways, this partnership sets a new benchmark for what’s possible in the world of digital collectibles and fan engagement.

Disclaimer: The content of this article is for informational purposes only and does not constitute financial or investment advice. Always consult a qualified professional for personalized guidance.